Chiropractic Marketing
Business Development for Professional Service Firms who are passionate about helping others but struggle like mad to reap success!
Are you a chiropractor, or other professional services firm struggling with revenue for your practice?
Do you struggle for revenue, lead generation and active phone system and waiting room?
The increased competition and the lack of education in chiropractic marketing create a ton of stress.
You are constantly receiving calls questioning your skills and abilities because you are not meeting your targets and there is not enough time spent creating customer centric relationships. In fact, you feel like you are on “double secret probation” because, you do not make enough appointments and do not close business. Not only is there stress from lack of production but also you are suspicious of your capabilities.
Drew Stevens Ph.D. is a world-renowned marketing mentor for chiropractors. Drew is one of those very rare chiropractic-marketing experts with not only 30 years of true experience but advanced degrees in marketing productivity. Not many can make such as claim. Drew works with chiropractors and professional services firms who struggle like crazy to create customer centric relationships that create new revenue. Dr. Drew has aided professionals to reach billions of dollars in new revenue by strategically implementing processes and methods that develop new relationships and new revenue.
It is incredibly frustrating when business success remains elusive after years of hard work and education. Losing sleep over patient or client care is one thing, but losing sleep over managing staff and running a business is not what you signed up for.
The good news is that you can eliminate your stress, increase your free time and heighten revenue.
Having your own practice, and transforming it into a successful small business requires a skill set that simply is not taught in medical school, law school, or other professional schools of higher education. You have to:
- Know your strengths and limitations
- Articulate your value proposition
- Use resources that increase production and lessen stress
- Develop a rock solid plan for providing value and creating a stream of new clients or patients
- Surround yourself with the right people to help you grow your practice
- Create a mindset and confidence that will make your business successful
Can you help me?
Drew Stevens believes that the biggest issue with professional services firms is that they attend school learn the science of their craft but unfortunately never learn the most important aspect – business development! This is where the train tends to get derailed simply because healing people is your occupation but when it comes to developing your relationships this has to be your avocation. However trying to get business is an occupation in itself and labor intensive because you have decided over time to listen to really poor advice.
What you have to realize is that operating your business requires the Business Acceleration Process – 8 Steps to total achievement. What are these 8 Steps?
- Strategy – The Pinnacle of Success
- Marketing Mindset – You are in the marketing business
- Meme – What you do and say must be memorable
- Action – You need to get out of the stands and into the field of play
- Organization – People. Priorities and Processes
- Customer Service – The key differentiator
- Accounting – Digest, Invest and Re-Invest
- Evaluation – Listen, Learn and Create Action
These 8 steps are the foundations the best business model. With these steps you will learn the vast difference between surviving and thriving.
How do you get to these steps?
After more than 30 years of working with professional services I want to share with you methods to help you grow your practice to the levels that you desire. If you are presently lost in your journey you need a MAP! MAP is an acronym for Marketing, Administration and Procedure.
When I coach and speak one of my first statements is that each business professional is in the marketing business. Think for a moment, how many consultants, doctors, lawyers so on are located within 12 miles of your location? The market is saturated and you need to uncover your difference in an overcrowded market.
When you use MAP for your practice you lay the foundation for not only a surviving practice but also thriving. There is a reason why some subsist in small offices with only a handful of clients and others a bucket. There is a reason why some are the envy of the profession and others lost. The only reason – they know the routes to take. If you want a thriving practice you have two choices – you can be lost like a castaway as Tom Hanks was in the movie or you can develop the right stuff to reach your new world!
How do I get started?
To help you MAP your practice we employ a three-step method to help you achieve your aims. We work differently than most practice management firms. While many get started with you right away or hammer you with bromide spreadsheets, we personalize every approach with you so that you develop your MAP with your persona, your people and your behaviors. We alter nothing but the manner and labor in which you do business.
First we begin with a thorough and exhaustive audit. We review your processes, your policies and your procedures to ensure you are not wasting labor and time.
Then we mystery shop your practice to review your personal habits and people. We want to ensure the practice is devoted to one thing – customer centered relationships.
Finally, implement a six- month personal and accountable coaching plan heavily laden with accountables. Nothing we do goes without measurement and repetition. We believe what gets measured gets repeated.
Many practitioners learn how to overcome these obstacles. Paul a professional services client was suffering from two vital things when he came to use a) poor attitude – he was not getting along with his associate and hated work and b) very poor patient volume. We looked at the practice with our Business Acceleration Audit© and determined that he was spending time on the wrong areas and was not busy enough creating patents. And we also uncovered he had no process. Each appointment was different and there was no ubiquity from patient to patient.
We then together implemented a five-step process plan and in as little as 60 days Paul quintupled his practice with just a few short activities. He is now happier, is making more money and more important has returned to the profession he loves.
Read Enough? Ready for Results? Then click here to get started!
As a result Paul had more freedom to spend on strategic issues, and less time listening to the complaining and bantering of his associate.
Wouldn’t it be great if you could develop speed and velocity for sales achievement? Start by gathering from your best assets – customers. Begin to understand the gaps. Look at your talent and your methods and determine whether you have foundational processes and more importantly implemented key performance measurements. The feedback you gain becomes invaluable to your business.
We provide you speed and velocity in as little as 6 weeks. Drew Stevens Ph.D. is a world-renowned marketing mentor for chiropractors. Drew is one of those very rare chiropractic-marketing experts with not only 30 years of true experience but advanced degrees in marketing productivity. Not many can make such as claim. Drew works with chiropractors and professional services firms who struggle like crazy to create customer centric relationships that create new revenue. Dr. Drew has aided professionals to reach billions of dollars in new revenue by strategically implementing processes and methods that develop new relationships and new revenue.
Don’t Delay See what Dr. Drew can do for you today! Call 877-391-6821 for a free consult!
