Visibility Strategies
Search Engine Optimization for Chiropractors, Lawyers, and other professionals.
How many people view your website every day?
Introducing Visibility Strategies by Stevens Consulting Group. Visibility Strategies is designed to increase traffic to your website by optimizing it for search engine attention. In other words, when a potential client searches Google or Yahoo for your service, you will appear in the search results above competitors.
When you implement one of our Visibility Strategies,
- Client sees you online
- Client chooses you
- Client enjoys his or her experience
- Client refers more clients
Imagine the possibilities! Web visibility is the launch of this process.
Search engine optimization (SEO) is not simply “turned on”. It takes time, energy, creativity, expertise, and effort. Our SEO strategy for clients has been carefully studied, designed, and practiced by our web strategists, making us efficient and effective. Furthermore, our service is specialized for chiropractors, lawyers, consultants, and private practitioners because we know the industry.
Do you think your website is competing in search engines?
We’ll find out for you – for free. Request your PERSONAL SEO REPORT. We’ll deliver an analysis of your site’s strengths, weaknesses, opportunities, and threats. For free.
Here are our Visibility Strategy options: (See below for information on each feature)
Basic Treatment ($199)
- Keywords
- Post tags
- Page tags
- Google Analytics
Advanced Treatment ($399)
- Keywords
- Post tags
- Page tags
- Google Analytics
- Social Media presence
- Professional Networking presence.
- Automated Blog
Premium Treatment ($799)
- Analytics
- Keywords
- Post tags
- Page tags
- Video Presence (YouTube, Vimeo, etc)
- Social Media Presence (Facebook, Twitter, etc)
- Professional Networking Presence (LinkedIn, etc)
- Geographic Presence (Google Places, Yahoo Pages, etc)
- Online Directories (Your practice info on over 100 additional websites)
- Automated Blog
- Blog Content Co-writing
- Email List Building
- Newsletter
What does all of this mean?
Analytics – We deliver full Google Reports of your web hits, conversions, and visibility. This information aids us in monitoring progress and shifting your Visibility Strategy to improve your presence.
Keywords and Tags – Keywords are the most basic element of search engine design. These are words that you read on webpages. Tags are similar, but they work under the hood of the coding. Your clients use Google, Yahoo, or other search engines by inputting simple search words. The top “rated” websites that contain those search words, as either content text or tags, will appear in the engine’s results. It seems elementary enough, but many professional practices lack proper keywording strategy their website’s posts and pages. Simple keywords are the first step to attracting the search engine spotlight, but they must be executed carefully and systematically to be effective.
Social Media Presence – If you’re unfamiliar with social networking, it’s time to come out from under the rock! Entering the world of Facebook, Twitter, Google+, etc is time intensive and can be intimidating for newcomers. What’s worse is that business use of social networking is an art that many misunderstand, even the so-called “experts.” (Hint: Don’t judge a practice on their friend count, followers, or page Likes – those are not factors that describe paying clients, nor do they provide any insight into true revenue!) There is no one-size-fits-all for social networking: each individual uses Facebook as his or her own personality. The same should hold true for businesses. Not to worry, we’ll handle your social networking for you in a very natural flow that fits your practice’s personality.
Video Presence – Speaking of social media, let’s not forget one of the largest powers: YouTube. Have you noticed lately that a typical Google search outputs video results in the top few hits? This is because YouTube and other video sites rank very high in search engines. You need frequent video content so this major base remains on lockdown. Video is a more complicated department of media production, compared to simple blogging and article authorship, but it makes a world of difference to your clients, especially since your competitors aren’t doing this! As usual, Stevens Consulting Group has your back! With this feature, we will develop sharp videos, slideshows, and solutions to plant a flag in the video world for you.
Professional Networking Presence – Networking is the core of a thriving client base. We manage your LinkedIn presence in a multitude of ways. We make sure you are connected with other professionals in your area. We list you in appropriate “groups” with other professionals who are interested in participating with your content. Finally, we push your web content to said groups. Professional networking is a vital step in expanding visibility of your practice.
Geographic Presence – Maps are providing a huge impact in search engines. Search any professional occupation and a city into Google and you will see a map near the top of the search results. Your office needs to be on this map. Google Places, Yahoo Pages, and other business directories provide the data for these maps. We submit your data to these hosts, along with your competitive advantage description, pictures, and other details that make your listing “pop” to clients. Remember, being on the map is one thing, but appearing above the clutter is the real goal.
Online Directories – Your name, practice info, and legacy is on your page now. That’s a great start, but it is simply not enough. Having social media covered is more progress, but still not enough to rise above your competitors. In order to be noticed by search engines, your information should be submitted all over the web, not just popular sites. This feature gets you listed in over 100 online directories (imagine online Yellow Pages) that appear all over Google.
Automated Blog – You’re a busy person. You don’t have the time to log in to your web server every single day to post new content, especially with your expanding client base from all of these web hits! Unfortunately, that’s exactly what your site needs to grab search engine attention: fresh daily content. Having frequent content tells your viewers that you are up to date and in action – a very good thing!
Our blog automation service takes care of this for you. We launch daily web updates for you to keep both your clients and the search engines interested.
Blog Content – Writers block? Happens all the time, but not to us! Stevens Consulting Group offers a creative co-writing service to help stock your website with appropriate content to remind clients about your practice. If you only have the time and energy to post a few messages a month, our blog content service will increase your post numbers while decreasing your workload.
Email List Building* – Having an email list is an essential element of marketing in 2012, especially for growing practices. Here, we will install an email entry system to your website that enables instant digital communication with your clients. A few examples of this feature include: friendly auto-reminders for patients to set up appointments, growing lists of people who are interested in your new offers, and an instant audience for your monthly newsletter. (You DO have a monthly newsletter, right? If not, keep reading.) Of course, communicating with clients via email is a great way to bring returning traffic back to your website and therefore gain search engine attention.
Newsletters* – Believe it or not, your overwhelming number of competitors makes you a commodity. Relationships with clients are the keys that break you out of a norm. Creating a community is key. Monthly newsletters are excellent tools to grow your relationships with clients while also gently reminding people that you’re still around. With this feature, we construct and send a monthly newsletter to your client database for you.
Ready to get started? Have questions? We love answering them!
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