Gaining Business with No Capital Investment
Too much redundant information exists related to finding new clients. Competitive acuity exists when you maintain more customers than new. Rather than spending capital on new clientele why not invest current capital to maintain relationships and keep current levels.
I am often reminded of the time when my mentor suggested I contact a printer to assist in the production of books and brochures. I left three voice mails and to my surprise, my calls were unreturned. So begs the question, are you losing customers before your eyes?
The Right Formula - Starbuck's, Quick Trip and McDonalds's maintain a formula for client investment. Smiling faces, friendly staff and repetition are the keys to proper sales Each offers a ubiquitous event during each visit.
Personalization - Franchises such as Quizno's and even The UPS Store offer personalized attention. Service is paramount to fulfilling client expectations. This is especially helpful when there exists a myriad of competitors to satisfy a need.
Content is King - Staffers with knowledge are keys to success. Nordstrom's exemplified this when staffers went above and beyond to offer advice on customer desires. Home Depot offers "DIY" courses and Macy's personnel are most helpful to provide client advice.
Cleanliness is Godliness - There exists an Auto Zone in my town that is so clean you can sit on the floor while your car is lubricated and have lunch. Aesthetics are imperative and can set you apart from competitors.
Wal Mart effect - With the exception of Christmas and certain holidays, typically Wal Mart and Target always have inventory in stock. Nothing concerns clients more than reducing inventory. Customers will not return when inventory is sparse.
Training - Educated and comfortable staff spawn returning consumers. When staffers understand their industry, the company, the consumer and the product they feel better about their jobs. This comfort creates enlivened morale and productivity. The mantra "A happy employee is a productive employee" reigns true.
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