Chiropractic Marketing Coach

Dr. Drew’s Monday Motivation – Selling the Benefit

 

 

 

This week’s motivational thought I like you get a ton of “cold calls” during the day and nothing incites me more. Although many of you have your practice assistants creating obstacles from time to time you get these annoying calls. Yet there is something to be learned here. Doctors that require practice management marketing need to learn two things a) speaking from output and results and b) using value language. Too many speak from features but this places too much focus on the practice. Your message must point to benefits to the patient, value for the patient and results you produce. This is not about your like many cold callers, it is about your patient.

 

 

Motivational Quote –

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker

 

© 2012. Drew Stevens PhD. All rights reserved.

 

Are you frustrated with your practice? Interested to know if one of them is yours? Find out now!

 

Not enough patients? If you Need Patients Fast, get more cash now for free!

 

Just in time for Christmas read Patient Acceleration by Greenbranch Publishing– the new book for chiropractors that need more business now! Get a free preview now!


Comments

Tell us what you're thinking...

  • Read The Bible of Practice Management

    Read the book that thousands are saying helped to improve their practice in no time. Order the best selling book Practice Acceleration today. Click Here to Order.




Chiropractic Marketing Coach